Innovative Retail Laboratory – IRL

Innovative Retail Laboratory – IRL

Location: Saarbruecken

Institute: German Research Center for Artificial Intelligence (DFKI)

Mission statement: In IRL we conduct testings in a large number of different fields all connected to intelligent shopping consultants, which range from a virtual assistant responsible for matters of dieting and allergies, over a digital sommelier, to personalised cross and up selling, smart items in digital product memories as a further development of the RFID technology, indoor positioning and navigation as well as new logistics concepts, to see whether they are suitable for everyday life and prove to be useful for the clients.